Together with the Cubus and Diagonal annex buildings, Prime Tower forms an architectural entity and all-embracing complex. With its heterogeneous mix of office and business world, cultural life and gastronomy, it represents an exact replica of the dynamic Zurich West district.

Representatives of a wide variety of social strata and cultures merge here, wether in the large staff restaurant, the lifestyle lounge, the gourmet palace 120 metres above the city, or in the studios, salesrooms and event centres. It is the site where historic buildings unite into surprisingly harmonious combinations with modern glass architecture.