Prime Tower is backed by Swiss Prime Site – the leading stock exchange-listed Swiss real estate investment company. Swiss Prime Site invests primarily in high-quality properties situated in prime locations in Switzerland's key economic centres, with focus mainly on commercial properties. Prime Tower Zurich blends perfectly into the investment strategy in much the same way as the Messeturm in Basel or Sihlcity – the new district located in Zurich's south side, with its numerous leisure and shopping facilities.