FlexOffice has chosen the Prime Tower location and recently started its fitout. The opening is planned for March 2023. FlexOffice will be located on the 3rd and 4th floor, at the same level as the Hardbrücke with an all-round view of the Uetliberg, the Freitag Tower and the Maag site. “You can’t get more urban in Zurich,” says Andreas Brandl, CEO of FlexOffice. He tells us in an interview what FlexOffice offers, why the Prime Tower location is so important and what the perfect office of the future looks like.

Welcome to the Prime Tower! Please could you introduce FlexOffice briefly?

We are now the biggest provider of flexible workspace offerings in Switzerland. We offer various membership options – basically a workspace subscription for companies of all sizes that want to remain flexible and agile. In addition to workspaces that are ready to move in to, each subscription includes other offers such as the use of over 50 fully equipped meeting rooms throughout Switzerland and many other services related to the office experience.

Why did you choose the Prime Tower as a location?

We plan to expand to around 30 locations in Switzerland over the next three to four years. Top central locations are crucial in our choice of sites. The iconic Prime Tower with its urban location is also one of them.

What do you think are the special qualities of the Prime Tower?

Everyone knows the Prime Tower – and of course it has a certain appeal. More decisive for us, however, is the process of change that is taking place here. The first generation of tenants came mainly from the financial industry and are now being replaced by companies from very different sectors with a different mindset and culture. We want to accompany and support this process of change.

What will the FlexOffice area in the Prime Tower look like?

We are looking forward to filling the space with FlexOffice’s typical business community mix. The two FlexOffice floors will be divided into two types of areas. There are workspaces with offices for small and medium-sized teams, shared meeting rooms and shared spaces such as kitchens and lounges. Then there is also a floor with three so-called corporate workspaces. These are larger spaces of 200 to 300 square metres (ideal for hybrid teams for 30+ employees). If desired, these corporate workspaces can also be combined and marked with their own corporate identity. There will be fully equipped meeting and workshop rooms, of course, which can also be booked by our neighbours in the area.

What does the perfect office of the future look like to you?

For us, the perfect office is more of a system or network of work possibilities. Spatially distributed and with a wide range of options geared to the requirements of the task. For example, a headquarters in the Prime Tower in Zurich, satellite offices in Basel and Geneva and mobile working throughout Switzerland through access to our network of top locations – this is how the companies of tomorrow are already working with FlexOffice today.

Zalando is new in Zurich and is working on virtual fitting rooms in the Prime Tower. Dunja-Maria Bischof, Site Operations Lead, talks to us about the choice of location and its new technology – and reveals her favourite places in Zurich.

Zalando in Zurich, that sounds great. A warm welcome to you! Why did you choose Zurich as a location?

We are really excited to be here! Zurich not only offers a tech community that has been growing strongly for years, but also access to the best talent in the industry. The proximity to ETH and other universities helps us to attract the best talent in important areas such as AI, software engineering, product management etc.

Was Prime Tower your first choice? If so, why?

Prime Tower is the perfect place for us to grow and work together as a team on projects – all in an iconic building. The outstanding architecture combined with the impressive view also symbolises that the west of the city is becoming more and more attractive for companies. It is also well connected. It’s a perfect location that offers a lot to advantages.

How does the Zurich branch differ from other Zalando locations?

Besides Zurich, there are three other Zalando Tech locations outside of Berlin: Dublin, Helsinki and Dortmund. Apart from Zurich being our newest location, we are working here together with the teams in Berlin specifically on solving one of our customers’ main problems – finding the right size when buying fashion online.

What is this new function like and when can customers expect it?

We are currently testing the virtual fitting of products – customers will be able to see how a garment will fit them in a 3D version of themselves. We are also working on a body measurement feature, where customers can get recommendations based on their own measurements by taking just two photos of themselves. We plan to bring this feature to the Zalando Fashion Store later this year.

Do you already have a favourite place in Zurich?

The Limmat is definitely one of my favourite places! I like to go for a walk or swim here after work. At the moment, my colleagues and I are trying out all kinds of lunch options around the Prime Tower – Frau Gerold’s Garten and the little restaurants in the Viaduktbögen are definitely in the top 5.

You can now also charge your electric car in the Prime Tower. On each of the first and second basement levels, 22 parking spots have been equipped with a basic e-mobility infrastructure. 15 charging stations are already installed and in operation. The modular charging system and the full service of PLUG’N ROLL convinced us. Thanks to the modular system, we remain flexible and can add more charging stations at any time. Charging is billed via the PLUG’N ROLL billing system.

JLL is an international real estate consultancy. Its presence in Switzerland is closely linked to the Prime Tower. In February 2011, the Swiss subsidiary started its activities as Jones Lang LaSalle AG with a crew of 11, and as soon as November 2011 it moved from the city centre to the then newly opened Prime Tower. The appealing location and the high-quality office space have been an important basis for JLL’s continuous growth. The company now has around 60 employees in Switzerland, over 40 of whom work in the Prime Tower. In the course of this development, JLL expanded its office space on the 13th floor at the beginning of 2022. However, JLL is not only a tenant in Prime Tower, but also acts as the exclusive marketer of office space on behalf of the owner and has been able to re-let several floors in Prime Tower to well-known companies.

The Broadway hit “Sister Äct” is coming to the MAAG Halle in autumn 2022. “Ewigi-Liebi” director Dominik Flaschka is staging the musical in Swiss dialect for the first time and promises a production with terrific humour, rousing songs and a top-class ensemble. Among many others, Fabienne Louves, Sandra Studer and Walter Andreas Müller are to perform. Theatre fun for all generations is guaranteed!

With the promotion code MA20SA you can take advantage of a 20% discount as a member of the Prime Tower Community. The discount is valid at all performances from 3 November 2022 and in all categories.

Book your tickets at www.sisteract-musical.ch/angebot. The offer is valid for a maximum of six tickets per person. The discount cannot be combined with other offers.

We hope you enjoy many unforgettable, MAAGic show moments!

We are very happy that our friends from Napulé have moved to the front of the Rivington and will be baking their wonderful pizzas here from now on. We are also grateful that the Palastine Grill will remain – anyone who has tried the Shish Falafel knows why.

Simply take a seat, scan the QR code on the table plates, order whatever you want and pay online. Shortly after, a message appears on the display: “Your food is ready!” – Enjoy!

NAPULÉ – The original from Naples

Rome is the capital of Italy, but Naples the capital of pizza. Raffaele Tromiro – born in Naples, three-time pizza world champion and passionate pizzaiolo – is its ambassador. Lovingly prepared from the best ingredients, his pizza carries all the pride of Naples. From the aromatic toppings to the fluffy, crispy crust. After the opening of the takeaway on Josefstrasse in District 5, now comes the food truck at Prime Tower, where you can learn over lunch why a slice of pizza is a true cultural treasure in Naples.

At the Kieser Training Studio (5th floor of the Cubus, right next to the Prime Tower) you can enjoy a panoramic view of the neighbourhood while you work out. What could be more natural than taking good care of your body here? Expert and passionate instructors, quality training equipment and an extremely appealing atmosphere with a focus on strength training are just some of the advantages that await you here.

Our special offer for you: Discover what you are made of.

With our body analysis, you can find out in just 24 seconds what the ratio of your muscle and fat mass is in your body. Take the first step on the scales now and benefit from our limited-time offer.

Book a body analysis (BIA) today at the special price of CHF 39 instead of CHF 69* in the month of September 2022.

Find out quickly, painlessly and scientifically exact how your muscle and fat mass is distributed. You can find more information about our body analysis here.

Present this newsletter with the offer in the Zurich Prime Tower studio and discover what you are made of. If you have any further questions, please contact the studio by telephone on +41 44 446 80 90.

*Offer valid from 01.09.2022 – 30.09.2022 only at the Kieser Studio Zurich Prime Tower